Shape Games

Jul 1 2023

iOS

Android

Web

Product Design

Branding

About Shape Games

Shape Games stands out as an award-winning B-to-B platform in the iGaming industry, celebrated for its highly customisable native frontend. Operating on a global scale, the platform provides an omni-channel experience with an agnostic control panel, ensuring seamless integration. The suite of services extends beyond gaming, encompassing data management, marketing, and a cutting-edge module-based solution that has been rigorously tested with industry leaders. Notable platform features include personalised betting recommendations driven by machine learning, flexible retail integration for a native retail experience, comprehensive statistics covering pre-live, live, and post-match data, social interaction allowing users to share insights and compete in custom leagues, a competitive online casino with a unique fully native lobby, and management control that empowers operators to customise layouts and promotions for a tailored user experience.

My role

As a Product & System Designer at Shape Games, my role involves direct collaboration with five clients across South and North America, and I've achieved successful product launches for nine distinct brands across various platforms. This hands-on experience has allowed me to contribute to the dynamic and innovative environment at Shape Games, where we continually strive to enhance the gaming experience for our clients and their audiences.

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BET BUILDER

This functionality empowers users to curate their own market combinations derived from a single event, consequently amplifying the cumulative odds. By offering the flexibility to tailor their betting experience, users can strategically merge various markets related to the same event, resulting in a personalized and potentially more lucrative outcome.

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STREAMING OPTIONS

Indulge yourself in the excitement of live entertainment by watching your favourite events in real-time. Whether it's football, basketball, baseball, hockey, our platform brings the action directly to you. Stay engaged and never miss a moment as you witness the thrill of your preferred events unfold right before your eyes. Enjoy the convenience of experiencing the live atmosphere from the comfort of your own space, making every event a memorable and immersive spectacle for you to savour.

SG's Modular layout enables the users to stream up to six events simultaneously.

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BET HISTORY

This feature provides users with a detailed record of your past bets, allowing you to review and analyse your betting patterns over time. Easily track wins and losses, assess strategies, and gain valuable insights into your betting behaviour. The Bet History functionality not only adds transparency to user's gaming journey but also serves as a valuable tool for refining future betting decisions. Stay informed, learn from your past outcomes, and make more informed choices as you continue to engage with our platform.

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DETAILED STATISTICS

Native statistics seamlessly integrated across the platform, covering pre-live, live, and post-live events, as well as detailed insights into teams and athletes. Empowering users to make informed betting decisions, our comprehensive statistics ensure you stay ahead at every stage— from pre-game assessments to live action and post-match evaluations. Gain the edge with valuable data and insights for confident and strategic betting.

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BETSLIP

With our easy-to-navigate interface, everything is conveniently consolidated in one place, betslip provides an instant snapshot of your current choices, ensuring that managing and placing bets is a breeze. Whether users explore pre-live options or making real-time adjustments, our platform offers a direct and efficient approach to elevate their betting journey.

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CUSTOMER ENGAGEMENT SUITE

Enhanced gaming experience with our customer engagement suite, adding a social dimension, personalised insights, and rewarding mechanisms to the core gameplay. Receive bet recommendations from friends and experts, engage in discussions through the social feed, and stay updated on their achievements. The Statistics section offers a deep dive into your betting history, showcasing patterns and successful bet types. Compare your performance with others through the Versus module, and keep track of personal records. Unlock trophies by reaching milestones, creating a dynamic and motivating progression. Join custom leagues, receive notifications on standings changes, and discuss events with fellow participants, making betting a more social and rewarding experience.