Sheer

Jul 31 2020

Web

Product Design

Web Design

Web Application

About Sheer

Sheer is an innovative platform designed for media creators, offering a streamlined solution for presenting their unique style, content, and audience insights. With Sheer, users can effortlessly create and showcase media kits that provide an overview of their work, including the latest results and audience demographics.

he platform enables quick generation of detailed reports, saving creators valuable time that can be better spent on content creation and collaboration with partners. By eliminating the need for manual report creation, Sheer facilitates efficient campaign management, allowing media creators to focus on what they do best—producing engaging content and building meaningful partnerships.

My role

As a UX designer at Sheer, my primary focus revolved around crafting an intuitive and user-friendly experience for the Campaign report and overview feature. I designed the screens, leveraging the data available for scraping across various platforms at that time. The goal was to provide users with a comprehensive yet easily digestible overview of their performance, allowing them to gauge their effectiveness in each campaign. By incorporating relevant metrics and insights into the interface, I aimed to empower users to assess not only their overall performance but also their specific contributions to individual campaigns. The end result is a seamless and efficient tool that enables creators to make informed decisions, optimise their strategies, and enhance collaboration with partners within the Sheer platform.

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STYLE GUIDE

Embarking on the redesign of the existing client dashboard proved to be a challenging undertaking, necessitating some difficult decisions. In its current configuration, the platform employs two typefaces-Montserrat for headings and Open Sans for the body-an arrangement that may be perceived as suboptimal.

Furthermore, the color scheme in place lacks adequate contrast, falling short in terms of basic accessibility standards. To address these concerns, a consensus was reached to streamline the design by opting for a singular typeface, namely Open Sans. This strategic decision aligns with our commitment to enhance visual cohesion and accessibility. Concurrently, efforts are underway to refine and optimise the color scheme, ensuring a more visually appealing and inclusive user experience moving forward.

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PLATFORM OVERVIEW

After delineating the spectrum of available data, the next crucial step was to distill this wealth of information into easily digestible components. To achieve this, I made the strategic decision to categorize the data into three distinct sections: Campaign (Overview), Collaborations, and Analytics. Each of these sections serves a specific purpose, offering users targeted insights into their performance and interactions within the Sheer platform.

The Campaign (Overview) section provides a comprehensive snapshot of a creator's overall performance in various campaigns, allowing for quick assessments of efficacy. The Collaborations section focuses on the dynamics of partnerships and facilitates seamless collaboration between creators and partners.

Finally, the Analytics section delves into the granular details of demographic data, engagement metrics, and impressions, empowering users to make informed decisions and optimise their strategies on Sheer. This thoughtful organisation ensures that users can easily navigate and extract meaningful insights from the diverse array of data at their disposal.

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CAMPAIGN OVERVIEW

The Campaign Overview section serves as a comprehensive hub within Sheer, furnishing users with a holistic view of their campaign performance. This section encapsulates key statistics such as Reach, Reach Efficiency, Engagement, Engagement Rate, and Impressions, offering a quick yet detailed summary of each campaign's impact.

Notably, users can track their top-performing collaborators, fostering a deeper understanding of successful partnerships. Additionally, the Campaign Overview incorporates demographic insights, providing a nuanced perspective on the audience reached.

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ANALYTICS OVERVIEW

The Analytics section within Sheer offers users a swift and comprehensive snapshot of all engaged collaborators. This overview extends beyond a mere enumeration, providing users with a quick assessment of each collaborator's overall performance and the effectiveness of individual tasks within the collaboration.

By offering insights into both the collaborators' overall impact and the specific performance of tasks, users gain valuable information to discern what strategies are yielding positive outcomes and which may require adjustments. To enhance user experience and facilitate focused analysis, the data set has been meticulously broken down into smaller, accessible components.

Through the filtering tab, users can effortlessly navigate and hone in on the specific data points that align with their interests, enabling a more nuanced understanding of collaboration dynamics and campaign effectiveness on the Sheer platform.

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COLLABORATIONS

This rich set of data is mirrored in the Collaborations section, where users can delve into individual collaborations. In this section, a distinctive addition includes statistics on how effectively each collaborator resonates with the targeted audience, empowering users with insights to inform strategic decisions and optimise their approach based on real-time performance metrics.

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CONCLUSION

In conclusion, the project has successfully established the groundwork for the platform's comprehensive reporting on every collaboration, providing users with a clear and concise overview of each set of information. The platform offers a diverse array of tools to empower users in tracking individual campaigns and assessing the overall performance of all collaborators. Through this meticulous approach to reporting, users are equipped with the necessary resources to navigate and understand the intricacies of each collaboration, fostering a heightened level of transparency and efficiency within the platform's ecosystem. The implementation of these reporting tools not only enhances the user experience but also contributes to the platform's overarching goal of facilitating effective and informed collaborative endeavors.